What did Kerry Packer do to make cricket more popular?
Australian television media mogul, Kerry Packer broke all the ruled of traditional cricket! Packer introduced day and night matches in place of slow moving Test cricket. He brought in coloured outfits instead of customary white. Matches were played for the sole purpose of televising them.
Kerry Packer had requested for the televising and broadcasting rights of the Ashes series in 1977 for his television company called Channel 9. When the Australian Cricket Control Board refused him permission, Kerry Packer launched a parallel series known as the World Series. With the live telecast of the matches played by the team, Packer brought cricket to living rooms
Sunday, March 16, 2008
What did Kerry Packer do to make cricket more popular?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment